TRY before BUY

Educational background that I take this moment makes me want to add my little opinion on the theory raised by marketing experts from Indonesia "Tsung Waringin". According to the theory of marketing "Try Before Buy" is an effective theory at the present time in order to increase the level of effective consumen. Where the point here is that consumers are allowed to try to wear or use products marketed those who want it first. So, that when consumers were satisfied with the products they can buy it. This is certainly effective enough for some products. But not all products can be treated as such. eg word on salon services product if we do this everyone will just try and not necessarily they will return. This idea is interesting actually. So, from this we get effective consumers with long-term behavior and not just temporary. Because to do that through this build consumer trust and loyalty towards their product because they can feel the direct product is indeed a good or useful. When they feel not good enough with the product they do not have to pay. This will make screening consumen so obvious target market for the social environment is also clear. However, based on this cultural factor is not easy to do. consumer buying behavior influenced by their culture. Difficult to entice them to buy and not just try. Selalunya this theory also take place in the short term where new products released and marketed to the consumer to introduce these products. Technic marketing that he did bring the consumer to recognize the new product. But if taken for long term this will be difficult to survive in my opinion. That's something we can see selalunya when we shop at the mall. They provide an opportunity to try the dairy products they offer. But this did not last long. Here in my opinion not only focus on how to introduce the product and increase sales, but the important thing is how to retain customers and maintain their loyalty to a product.